While I absolutely love having the chance to photograph gorgeous wedding details and sweet families on a regular basis, lifestyle branding portraits and headshots have become another favorite of mine! As an Annapolis lifestyle photographer, it is so fun to conceptualize branding shoots with small business owners and companies.
We set a mutual goal for the session, pick a location that reflects the goal, and then begin incorporating details that show off the individual and brand in a creative and approachable way.
Laura Wright is a business consultant and strategist who specializes in helping women make more money and reach their business goals. She offers coaching, educational programs, and a podcast. And her main goals include helping women scale up their businesses and make more money without adding more work to their workload. How cool is that?! Her entire brand and website exude energy and fun, which is something we wanted to reflect in her lifestyle headshot session!
We met up in Laura’s neighborhood to photograph her where she was most comfortable—and to show off her normal hangouts! We first spent some time in her number one hangout, her office. The space screams efficiency and color, which is perfectly reminiscent of her brand.
After, we stopped at an outdoor patio and her local coffee shop; both locations are where she conducts business and meets clients. We used lots of props that are part of her everyday business—books, coffee mugs, her computer, and of course, money! Laura is so passionate about money and helping others acquire more wealth, so it was fun to show that off in creative ways.
There was such lightheartedness about her entire lifestyle headshot session. Laura brought tons of happy and goofy energy and makes money look so fun! It was amazing to work with her and learn a bit about how she helps small businesses like me.